DRESSING THE DIAMOND

The bespoke line of diamond jewelry arrived with ambitions of expanding its retail presence across India in double time.

To help the brand blaze forward, it was given a fiery, red calling card. The Nirav Modi name was embedded in the brand identity. Represented as an abstract monogram, with the letters N and M forming an elephant, it hinted at the brand’s Indian origins. The bold, international aesthetic caught public imagination, soon becoming synonymous with an unconventional, contemporary approach to diamond jewelry.

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