The bespoke line of diamond jewelry arrived with ambitions of expanding its retail presence across India in double time.

To help the brand blaze forward, it was given a fiery, red calling card. The Nirav Modi name was embedded in the brand identity. Represented as an abstract monogram, with the letters N and M forming an elephant, it hinted at the brand’s Indian origins. The bold, international aesthetic caught public imagination, soon becoming synonymous with an unconventional, contemporary approach to diamond jewelry.

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