The brief was simple. The task was not. Creating a lick-me, love-me, buy-me package to drive in-home consumption meant letting go of everything that took away from the brand’s sensory appeal. The images were restyled to be fresh, minimal and irresistibly edible.

Typography, signature graphics and colours were guided by restraint to create upscale, visual indulgence that was replicated across variant lines and pack size. Now, all that was needed was a spoon.

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