Think dishwashing, think Vim. That’s how long the brand has been around. Well entrenched, with a strong recognition, and easy recall. Could we strengthen all that? Clearly, yes.
The new design architecture is about potency. Getting the job done, in a flash. Where the ingredient story plays an active role across the range, and formats. Asense of movement was created with elements to demonstrate energy, vigour, and efficacy.
